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PartnerPlusBenefit award programme – simply beneficial

PartnerPlusBenefit award programme – simply beneficial

Bonus points, award miles, status miles, an Executive Bonus from Miles & More or Bonus Miles – there are many features which make business trips much more attractive to companies and their employees. A good reason to introduce PartnerPlusBenefit to you today.

The free and powerful Lufthansa corporate bonus programme offers small and medium-sized enterprises new opportunities to save on travel costs for business trips and to motivate employees. With free flights, upgrades and vouchers for excess baggage, for example.

Find out more and benefit now

Background information on the topic

Bonus programmes: widely used throughout Germany

Meanwhile, Germans are currently carrying over 100 million customer loyalty cards in their wallets.1 Nearly 90 percent of Germans are participating in a bonus programme, and a third are even participating in at least four different bonus programmes.2

So it isn't surprising that Points, Digits, Swops or Miles have become a common currency in attracting new customers. The bonus systems reward loyalty with discounts, special offers, payment deferrals, exclusive premiums, social evenings with other customers or a special customer status.

A prime example: the Miles & More bonus programme

Bonus programmes are especially well-known in the retail and airline sectors. Miles & More, the Lufthansa programme with more than 26 million participants, making it Europe's leading frequent flyer program, particularly stands out.

Miles & More members receive award miles for every flight taken with Lufthansa, with a Star Alliance member, or with a  Miles & More airline partner. Depending on the airline, additional valuable status milesor HON Circle miles can also be earned, which are important for achieving frequent flyer status.

In addition, participants can also earn award miles with over 350 partners on the ground – for example, with hotels, travel and rental car companies, telecommunication companies, publishing houses, banks and insurance companies. Each participant who is also the holder of a Miles & More credit card will also receive one award mile for every euro spent.

Status miles – key for the frequent flyer status

The status miles are key for the frequent flyer status. Different privileges are available depending on whether the participant is a Frequent Traveller, Senator or an HON Circle Member -- independent of the travel class selected by the participant.

Award miles – with a vast range of options for redeeming miles

The earned award miles can be used for free flights, upgrades, hotel stays or even for rental cars, for example. In addition to travel-related premiums, each participant also enjoys a wide range of product awards to choose from and can redeem the earned award miles on a shopping spree in the Lufthansa WorldShop. The wide range includes high-quality products -- from consumer electronics to travel accessories, home entertainment as well as beauty and cosmetic products -- everything's included.

Conflicts of interest on business trips

The strong incentives offered by the earning potential of Miles & More miles  
are not entirely free of conflict for business travellers or their employers.  Of course, the traveller also wants to use the flown miles for private purposes. Some companies' travel requirements, however, stipulate that the miles flown must be used for future business trips.

This conflict quickly becomes a win-win situation when PartnerPlusBenefit is brought into play.

PartnerPlusBenefit – the bonus programme for companies

While employees are earning personal Miles & More miles on their business trips, they can also earn Benefit points for the company at the same time.  This is made possible with PartnerPlusBenefit, the free company bonus programme for small and medium-sized enterprises.

Benefit points are awarded for flights operated by Lufthansa, Air Canada, ANA, Austrian Airlines, Brussels Airlines, Eurowings, SWISS and United, so that business trips can be planned flexibly and the company's Benefit points account can grow quickly.

The earned Benefit points can be redeemed -- as with Miles & More -- for attractive awards such as free flights, upgrades, vouchers for excess baggage, material prizes from the PartnerPlusBenefit WorldShop or magazine subscriptions.  This makes it possible to not only reduce travel costs but to simultaneously motivate employees.


1 See Rabatt- und Bonusprogramme: Die große Verführung, online at: (As of: 08.02.2005)
2 See Bonusprogramme in Deutschland, online at: (As of: 01.08.2012)