Gold award for three Lufthansa Group airlines: Lufthansa, Swiss and Austrian Airlines have been chosen by consumers in Germany as the three most sustainable airlines. This is the result of the representative survey ‘Mit gutem Gewissen’ (with a clear conscience) carried out by the economic magazine FOCUS MONEY together with DEUTSCHLAND TEST and the analysis company ServiceValue. Those surveyed rated Lufthansa as the brand with the highest level of responsibility in the ‘Airlines’ category, thus rating it the most sustainable airline. Alongside Lufthansa, the Group airlines SWISS (2nd place) and Austrian Airlines (3rd place) were awarded a gold rating for particularly responsible conduct in the areas of ecology, economy and social issues.
The latest survey results acknowledge the Lufthansa Group’s commitment to operating with responsibility in all areas, and honour the target-oriented investments of the airline group with regard to sustainable corporate governance. In early 2015, the Lufthansa Group received US trade journal Air Transport World’s renowned award ‘Eco-Airline of the Year’ for the second time.
In one example from the area of climate and environmental responsibility, the Group is working vigorously on making the transport of passengers and freight as eco-friendly as possible. In 2014 the Lufthansa Group passenger fleets used an average of only 3.84 litres of kerosene to transport a passenger a distance of 100 kilometres (2013: 3.91 l/100 pkm). In this, as in previous years, the Lufthansa Group has managed to attain the demanding industry goal of an annual efficiency increase of 1.5%. By investing billions of euros in particularly fuel-efficient aircraft, a further reduction in specific fuel consumption is expected. Moreover, the group has been actively committed to improving noise protection for many years. Thus the latest investments in sound-reduction vortex generators for the Lufthansa A320 family have led to a significant improvement in noise pollution for residents living near airports.
‘Mit gutem Gewissen’ (with a clear conscience) is the largest consumer survey on brand-related sustainability. The opinions of 500 German citizens on 1,000 brands from 56 sectors of industry were collected in 33 surveys on the subjects of social, ecological and economic responsibility.